40+ years of real-world experience across three countries — translated into practical frameworks for growth.
My name is Andre Fredericks. I'm a productivity and personal development coach, systems thinker, and framework builder — based in Christchurch, New Zealand.
But before all of that, I began with a 5-year industrial electrical apprenticeship in Cape Town, South Africa — a 1976 genesis that set the foundation for everything that followed. Over the next 43 years, I worked across food and plastics manufacturing, naval and luxury shipbuilding, and electrical, civil, and facilities asset management across New Zealand, Australia, and South Africa. Asset owners I served during that period included private companies, central government, and local government organisations.
In 2020, I made a deliberate departure from physical asset-related roles and relocated to Christchurch to pursue something more deeply fulfilling — people-centric work, and in particular, life coaching. This shift presented a compelling but demanding proposition: deliver customer-focused value in a dynamic, directly interactive environment — something quite different from the structured, asset-value world I had spent decades mastering.
To make that transition effectively, I knew I would need to rapidly discover, confront, and overcome any inhibitions or habitual tendencies that could hinder my growth as a coach. Alongside my early coaching engagements, I took on an Uber Driver role in 2022 — and in the three-plus years since, that decision has delivered nearly 10,500 conversations with randomly-assigned strangers from every walk of life. No classroom has taught me more about human psychology, motivation, and the quiet struggles people carry.
"Real insight comes from real experience. The frameworks I teach aren't borrowed from business school — they're forged in 40 years of doing, failing, adapting, and growing."
Over my career, I noticed a pattern. Whether I was working with tradespeople on a factory floor, professionals in a corporate office, or individuals navigating a personal crossroads — the same problems kept appearing: lack of clarity, disconnected effort, poor systems, and low autonomy.
These weren't motivation problems. They were structure problems. And I believed — still believe — that the right frameworks, applied consistently, could solve most of them.
10BrilliantThings™ was born from that belief. It's a practical growth system designed to help individuals and teams move from confusion to clarity, from effort to progress, and from isolation to aligned teamwork.
From apprentice to trade-qualified professional, I built my foundation in some of the most demanding industrial environments — food and plastics manufacturing, and naval shipbuilding. These were years defined by exacting standards, tight systems, and zero tolerance for imprecision. The lessons of accountability, craftsmanship, and structured thinking formed the bedrock of everything I would later teach.
Two decades of assets and facilities project construction and value management across local government environments in New Zealand and Australia. This chapter deepened my expertise in complex operating systems, ISO standards, risk frameworks, and the discipline of managing long-term asset value — skills that would later translate directly into how I help individuals and organisations build structures that last.
The most purposeful chapter of my career — and the one I was building toward all along. Since 2020, I have been coaching individuals and teams, building the 10BrilliantThings™ platform, and sharing 40+ years of lived insight through courses, content, and community engagement. In 2022, I also took on an Uber Driver role — a deliberate immersion into human psychology and real-world life challenges that has since produced over 10,500 conversations with people from every background imaginable. It remains one of the most profoundly insightful experiences of my professional life.
I integrate systems thinking with practical application. Every framework I teach is designed to be implemented — not just understood. I draw on influences including The Personal MBA, The 7 Habits of Highly Effective People, ISO management standards, emotional intelligence research, and decades of real-world operational experience.
While my coaching style is direct, structured, and deeply personalised, I avoid generic advice or one-size-fits-all programmes. Instead, I believe in asking the insight-searching questions, building an effective structure around you, and then walking beside you as you find your own answers. That's what makes lasting change — rather than someone else's blueprint, your success flows from embedding your own system, built to fit your life.
These three values guide every conversation, every framework, and every piece of content I create.
Understanding before advising. Listening before problem-solving. Meeting people where they actually are.
Giving freely of knowledge, time, and insight. Believing that a rising tide lifts all boats.
Shared goals. Mutual accountability. The belief that we always grow faster and further together.
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